May 20, 2013 Leave a comment
Participating in a trade show is a great way to expose your business to a number of potential customers. One thing that can be a bit tricky however, is that there are likely several competitors at each event trying to win business from the same people. It’s smart to set your company apart from the herd by offering specific services that are enticing to consumers. You want to attract them to your booth and seal the deal before they wander off looking for others.
Read on for three effective ways to provide great customer services at trade shows that will win you business and boost company profits.
The best way to woo the customer is to make them feel important. Every single visitor should be greeted with a smile and any questions should be immediately and articulately answered. Don’t leave them guessing or they’ll likely end up at another booth. Offer pamphlets or other informational materials to all event guests so they leave feeling as if they have all the info they need on your business. Make it clear that the customer is king, and every visitor will feel valued. That could be the key to making the sale.
Bring The A-Team
The best way to ensure that trade show visitors feel important and appreciated is to bring your best employees along to the expo. A trade show is not the time to test out new interns, summer hires, or lazy workers. You want the crew that does the best job reflecting your services and who understand the ins-and-outs of the business.
Do a Demo
There’s no better way to lure trade show visitors to your display, show off your merchandise, and convert them to paying customers than by doing a demonstration and/or offering free samples of your product. This allows visitors to judge for themselves how great your business is, and make them feel pampered in the process. Everyone likes free stuff so putting out small samples of your best items for potential customers to try out is a great way to make your trade show booth stand out above the crowd. Also, any activity from a demo will attract attention and divert focus to your booth.
It’s easy to make trade show visitors feel valued with the right approach to customer service. You want to highlight your products while also illustrating what your merchandise can do for the consumer. The more you woo the visitors who stop by your booth, the easier it will be to keep them around to listen to your pitch.
As long as you have your best employees on site, plenty of product samples, and give visitors the TLC they expect, your business will likely see a positive outcome from the trade show experience.
Kyle Haze is a small business owner and trade show connoisseur who works with Exhibit Edge to organize and implement expositions all over the country. In his free time he enjoys running, biking, and spending time with his family.