The Importance of Relationships

As you may have noticed, we missed a blog post last week. This was a large concern for us since we want to ensure that we continue to provide our readers with a good variety of information about our industry.  The reason why we missed last week’s post is because we were visiting customers.

We speak a lot about innovation and this typically means utilizing technology or finding other creative ways to add value for your customers.  Innovation is highly important because it creates your identity and gives you a niche in a highly competitive market.  However, it is irrelevant if you do not put your customer first and develop a strong relationship. In today’s world of communication through email, web or teleconferencing, it is important to note of the impact of taking the time to physically go to your customer’s site.

While this may seem simplistic, it says a lot to the customer.  It demonstrates their importance to both you and your company. This is the only way that you can truly develop the personal rapport that you need to move beyond a simple supplier relationship towards becoming business partners. Visits help to develop loyal relationships in which price, service and quality are no longer the only differentiating points.

I am by no means saying that by simply showing up and shaking hands that a customer will give you their business, this is something we all have to earn. I will say though, a visit does go a long way, even in today’s technology driven world.

Cheers and Happy Holidays,

Lorne Phillips