Innovation by design, not always.

When we think of Apple we think of innovation. However in light of the current copyright case between Apple and Samsung, many people are questioning how innovative Apple really is. During the case witnesses testify the design of tablets were shown to Apple well before the iPad was invented.- Bloomberg

Most likely the inventions of both of these companies did not originate in house, in fact Steve Jobs to his credit admitted that. Quoted as saying, “We (Apple) have always been shameless about stealing great ideas” and “Good artists copy and great artist steal.” He knew that the innovation in Apple was marketing and making these products a consumer’s desire.
Understanding that innovation comes in many forms is important when building your your business strategy, but remember creating a differentiating point that customers want is the greatest innovation any company can have.

Henry Ford did not invent the car, he invented making the car affordable to the consumer.

Cheers,

Lorne