Feeling Like a Yo-Yo

Do you remember a time when the economy was either good or bad and most importantly stable. Economists boldly predicted months of prosperity and would be correct only until a bubble burst.  You knew then that it was a slow climb back up and perhaps even higher than before the previous drop.

Now we do not go into recession, we double-dip or triple-dip. Economist tell us of good times and the markets drops or of doom and gloom and the next day we see and unexpected rise. This flipping of markets and media impacts one part of business that is most crucial to us all. Customers.

Projects get aggressively released on stores are flooded one week and then all quiet the next. This makes forecasts and strategic planning “interesting” activities to say the least.

Yesterday the global economy was weak and the Eurozone looms,  today stock markets and Euro boom thank to Eurpean Central Bank. So how do you plan? The best I can say is look long term and stick to the road you choose. Just be prepared for some bumps on the way.

Cheers