May 7, 2013 Leave a comment
When it rains, it pours and the economy has put a hard hit on small businesses in recent years. Fortunately, starting and maintaining a successful business is possible in almost any economy. By investing into relationships, you are sure to see a strengthening of your company and of your brand.
Your customers are some of the most important relationships a company could have; without them, your business couldn’t survive. Take the time to communicate with each customer to ensure that they are happy and fully satisfied. When they understand that you care about their individual case, they will feel as if they are respected and cared for; leaving them feeling as if their investment in your company has done more than just produced a product.
Happy customers will quickly become brand advocates; this is your best advertising attainable.
An equally important type of relationship is a business owner (or boss’s) relationship with their employees. It is not only important to develop brand advocacy within your customers but also within your employees. These are the folks who will be making day to day decisions how they will treat customers, how hard they will work and how they will handle working situations.
If you respect your employees and treat them well, you are likely to harness a team of employees who respect you and your business. There is no better company and brand assurance as when employees love and appreciate their jobs.
Honesty is always the best policy. By owning your mistakes and making them a positive learning situation, your customers and employees will feel confident that they will be able to trust you and your company. In fact, even in bad situations, you can create brand advocates by acknowledging the issue, respectfully responding and stating how you plan to make it right.
Concurrently, when your business has reached success it is good to publish that information and share in the joy with your employees, their families and your brand advocates (company friends). Success is appreciated when it is humble and grateful success.
Always remember, being secretive sends a caution signal to all of those who are associated with your company. Also keep in mind that wisdom of when to share and what to share must be coupled with transparency.
Just because you own a business does not mean you are expected to be an expert in all areas. Being able to identify when you need help is of great worth. Finding professionals you can trust when it comes to the tough stuff, like property laws, transactions, taxes and accounting, will be extremely valuable partnerships. Coincidentally, by delegating those tasks to the more efficient party to handle, you will then have more of your own bandwidth to focus on those items that you do specialize in.
Along with other best business practices, investing in your business’s relationships is one of the best ways to ensure that those involved in your business have your best interest at heart. Happy employees and happy customers will give more of their time and effort to your cause as well as feel comfortable promoting your product within their networks. Also, having professionals whom you can trust will help keep many important aspects of running a successful business organized and legal.
This article was written specifically for Innovations in Piping Systems by Smith Gilliam Williams & Miles, Atlanta Attorneys who have been serving their clients in areas such as: Business Law, Taxation Law, Real Estate Law and many other Areas of Practice since 1928.